Listen, Learn and Linked In
December 21st, 2009 | 
Author: This is a story about words that work and words that don’t work.
In love with a URL I had purchased months ago (Calm911.com), I merrily used it as the link for the sales page of my first Internet marketing set of products (Marshmallow Meditations). Someone in a mastermind group I am in encouraged me to set up a Facebook fan page for the product set. I listened.
I did not know what would serve as the best name for the fan page—the product name or the URL name. Another member of the group suggested I pose the question as a discussion to my Linked In groups. I listened.
I learned much from the Linked In comments.
- Consider the greatest number of people—911 is not used universally as the number to call in an emergency
- Appeal to the positive—911 can evoke memories of the World Trade Center tragedy
- Find a new URL
- Name the fan page the name of the product—keeps the focus on the product and its benefits and invites images of peace and floating on soft clouds
Grateful for the learning, I searched for different URLs that would best communicate the product’s benefits. None of the available URLs excited me. I shared all the URLs I found with my wonderful Web team, which was intimately involved in the product. Within minutes they identified a URL that says it all: CalmStressNow.com.
Calm Stress Now: Words that W
ork.
Posted in Communication Strategies | 
Tags: Calm Stress Now, Facebook, fan page, Internet marketing, Learn, Linked In, Listen, Marshmallow Meditations, mastermind group, peace, words that work
Isn’t it amazing how different people’s perceptions are? Here we are, thinking that our product/brand/website name is the best thing since sliced bread, and then someone comes along and gives you their perception of it. It can be very discouraging to start all over again with the naming business, because someone else is offended or has a negative reaction to your choices.
That’s where Mastermind groups come in.
Kudos to you, Renée, for listening and congratulations on the product and the new web name!